Here’s the first of the five tips for getting homes sold in a buyer’s market, as promised.
1. Competitive Pricing.
“I absolutely have to sell my home, and I know I’m priced high, but, I’ll look at offers.”
This is one of those ideas that sounds harmless but is doing sellers in, left and right. Why? Because a home has almost no chance of selling using that approach.
Back in 2004 and 2005 (oh, no, now I’M doing it now!), if a customer were looking for a home up to $200,000, I’d sit down at the MLS and expand my search to $225,000 just to give the buyer enough options to look at. Today, when I have a buyer preapproved to $200,000 and I run a search, there are 104 homes in Navarre between $175,000 and $200,000.
What are the odds that I’d ever get to those priced at $205,000?
The buyers, and their agents, are overwhelmed with choices, and often will not expand their home searches to include those above range … and the home may rarely, if ever, get shown as a result. You need to be THE best option, or at least one of the best options, among similar homes in your subdivision and neighborhood for your home to sell in a reasonable amount of time.
If you have to sell, let the price help you, because in a declining market, the odds are your home will be worth less in the next 6 to 12 months or more. Protect your equity and price your home competitively from Day 1 (or at least today) forward.
“But I want to leave room to negotiate.”
You will need to leave SOME room to negotiate price and/or closing costs, but a smart buyer and agent will know a good buy. Leaving a 5- or 10-percent cushion on the price in hopes that someone might come along and pay it is likely to hurt any chances you have of getting the home sold.