My real-estate trainer tells me all the time that there’s fantasyland, and then there’s reality. Then he asks me an important question … where are you going to spend your time each day in your business?
Some people are shocked when I say this, but homes are selling EVERY DAY in Navarre. Yes, even in this market. Yes, in 2007! If you look at the numbers, more than two homes are selling every day in Navarre throughout the year so far.
The question is, is yours going to be one of them? Less than 10 percent of the single-family home inventory is selling each month. That means, 90 percent of homeowners who have their properties listed end up disappointed, discouraged, and downright ticked off. Given that there are usually more properties coming on the market than sell each month, I’ve met sellers who have been feeling that way for years! As my real-estate trainer says, some sellers have set up permanent shop in fantasyland.
There are five keys to a successful home sale in this market, and I’ll post one key per day for the next five days. Take any one of those out of the equation, and the chances of residing in the “90 percent” for a long time to come increase dramatically.
I’m shocked when I don’t hear one or both of the following statements when talking with a seller:
1. “I’m not going to give it away.”
2. But my home was worth $XXX,XXX in 2005!!!!!!
I always have to go back to the same question … do you absolutely have to sell your home? If the answer is yes, then the five steps that we’re going to discuss are vital. If the answer is no, then the seller has to realize that he or she might have to own or rent the property for years to come, and the property probably shouldn’t even be on the market in the first place. Yes, I said YEARS. That’s what the experts are predicting, and the statistics aren’t showing me anything otherwise.
I know … it hurts when money that you felt you had at one time, even if just on paper, is gone. I can appreciate that … I own property here, too! On the flip side, I’ve never once had a seller point out what her home was worth in 1998, and ask to price it accordingly. Seems that door only swings one way!
The reality is, your home is worth what a buyer is willing to pay. We can look at the statistics and tell what that amount is. The professional agents know that “sweet spot.”
I know … I gave away the first key to a successful sale. More on pricing in the next post.